• Responsible for value proposition development, marketing strategies and go-to-market execution for Grab’s supperapp and ventures across all 8 markets
• Crafted marketing strategies for GrabFood and GrabMart offers revamp as well as oversee the execution of regional strategies and communication vehicles that drive acquisition and retention s
• Utilized data and analytics to generate insights on brand campaign performance that improves the decision making process as well as exploring different engagement tools that drive user engagement in the changing digital landscape
• Worked with the product team on product strategy and roadmap planning and advised on market trends, opportunities and challenges that led to the development of impactful hyperlocal solutions

• Led cross functional teams to develop and execute marketing strategies for differentiated products resulting in a significant 20% monthly growth and achieving the number 1 smartphone brand with more than 28% of the market
• Crafted tailored marketing strategies for a new brand targeting youths that achieved a record sale of 50K units sold within 5 mins of launch and 750% growth in monthly active users within 6 months
• Performed thorough market research and consumer insights to identify market trends and opportunities which led to the development of effective campaigns and compelling value propositions
• Defined the product portfolio and strategy as well asa supporting channel growth through retail and online that leads to an increase in market share and achieving revenue targets
• Work in close collaboration and with cross-functional regional teams and global stakeholders as well as being the key liaison to maintain a clear direction and the alignment of regional strategies
• Led and coached a team of marketers to deliver “best in class” results as well as setting top level goals and marketing targets followed by evaluating the performance of campaigns through quantitative and qualitative analysis

• Led the development of a new social collaboration solution and the execution of a marketing strategy targeted at more than 54000 global employees resulting in an improvement in efficiency and productivity across functions
• Worked with business units and partners to develop marketing strategies and product messaging that drive business growth through the use of data-driven analytics to ensure a clear direction for brand and marketing efforts globally
• Analysed the customer’s journey, the market, and conducted over 40 interviews to identify opportunities and pain points leading to a 15% reduction in the department’s marketing budget and better utilization of resources
• Presented to the C-Suite and global leaders on ROI, budget management as well as competitive and industry trends

• Improved customer acquisition and retention by leading a cross-functional team to redesign and implement a new sales solution that positively impacted more than 1000 sales representative
• Managed the product lifecycle and developed product strategy and product roadmap planning through close collaboration with key stakeholders
• Utilized data to identify key insights that is unique to the market and implemented customized solutions which led to an improvement of the user experience and ROI
• Worked with key stakeholders to drive implementation of the marketing and branding campaign across all business units and partners while ensuring the business can realize higher returns

• Led the applications rationalization project for the whole Americas region that successfully achieve a significant reduction in operational cost by reshuffling the application portfolio towards a more streamlined model
• Supported the Lotus Notes decommissioning project for the whole Americas region leading to a successful migration or decommissioning for more than 2000 apps
• Developed reports, metrics and communication materials for delivery to key stakeholders

• Led the brand and marketing strategy for workplace devices that resulted in a 40% increase in adoption rate by effectively communicating the product value proposition to the right target audience and improving the engagement tools used
• Initiated an in-depth analysis of the marketing process and uncovered key opportunities and gaps that leads to an improvement in the communication vehicles and strategies to engage users
• Worked with global teams to define and execute marketing programs that align with consumer insights and goals

• Founder of a local life service platform to bring buyers and sellers together to create connections.
• Developed marketing strategies that resulted in a 20% monthly growth through the adoption of digital marketing and analyzing the market trends
• Implemented metrics and analytics to increase customer engagement and loyalty.
• Provided strategic guidance and support to new startups.
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ABB’s certification course that closely follows the Project Management Professional certification

Providing mentorship and support for soon to be graduates interested to pursue a marketing career

Achieved Top 5 for an international competition by building a Social App with gamification to foster lifelong learning

Achieved Top 5 for an international competition by building a Social App with gamification to foster lifelong learning