• Drove end-to-end growth programs across global products, increasing adoption by 30% through localized playbooks, insights-driven launch readiness, and market-specific positioning across APAC.
• Partnered with Product, Comms, and Engineering teams to align feature roadmaps with local market needs, delivering a 13% uplift in product consideration and stronger integration of APAC priorities into global development.
• Orchestrated large-scale innovation summits and brand activations that highlighted AI-powered innovation, elevating visibility and driving double-digit growth in market positioning and engagement across international markets.
• Scaled social, influencer, and performance marketing programs, generating 300% growth in digital engagement and building sustained top-of-funnel demand through culturally relevant campaigns.
• Developed APAC-specific messaging frameworks for 5+ product verticals, improving sales readiness and accelerating adoption by ensuring consistent value communication and cross-market alignment.

• Executed go-to-market for Grab’s superapp and new ventures across 8 ASEAN markets, aligning cross-functional teams and localized value propositions to drive user adoption growth.
• Launched integrated mobile, digital, and offline campaigns with product and design teams to improve speed-to-market and ensuring consistent, scalable execution across diverse regional markets.

• Drove go-to-market strategy and growth initiatives for mobile ecosystem and connected consumer apps, achieving 20% MoM sales growth and capturing the #1 market share in key ASEAN markets.
• Launched a new flagship product line, selling 50,000 units within 5 minutes and driving a 750% surge in app adoption and monthly active users within 6 months by integrating devices with digital services.
• Crafted market-specific value propositions grounded in consumer behavior insights, boosting conversion rates by 35% and strengthening product-market fit across diverse APAC segments.
• Aligned portfolio strategy across HQ and local markets, delivering double-digit market share growth in three core categories and ensuring regional relevance in global product launches.
• Implemented regional performance frameworks across awareness, engagement, and retention, increasing brand consideration and customer loyalty through data-driven marketing.

• Launched a global collaboration platform across multiple markets, driving 54,000+ user adoptions and improving cross-functional engagement at scale.
• Developed data-driven positioning and messaging frameworks, leveraging behavioral analytics to deliver a 20% increase in adoption within the first quarter.
• Rolled out localized enablement toolkits and training programs with 10+ internal and external teams, ensuring faster regional alignment and consistent product communication.
• Established a repeatable growth framework with measurable KPIs, enabling consistent adoption, engagement, and ROI for high-impact product launches in diverse regions.

• Drove the launch of a regional Salesforce CPQ platform, enabling 1,000+ users to adopt faster, more personalized workflows and delivering a 25% uplift in satisfaction and efficiency within the first quarter.
• Partnered with global and regional stakeholders to align the product roadmap, ensuring timely feature releases that fueled double-digit growth and supported seamless expansion across APAC markets.
• Created and scaled adoption toolkits and messaging frameworks, strengthening product understanding across multiple teams, resulting in double digit boost in engagement and ROI.

• Led a large-scale application rationalization program across the Americas, streamlining applications to improve efficiency while ensuring uninterrupted adoption and usage across regional teams.
• Built data-driven dashboards and performance frameworks for senior leadership, increasing transparency and enabling faster, insight-led decisions that accelerated rollout timelines.
• Orchestrated cross-functional collaboration with global stakeholders and external partners, delivering seamless product transitions with zero disruptions and stronger organizational alignment.

• Led marketing and growth strategy for product adoption across business units, achieving a 40% increase in active usage by translating product value into clear, user-focused benefits.
• Partnered with cross-functional stakeholders to launch targeted awareness campaigns, aligning messaging and KPIs to improve engagement consistency across regions and elevate campaign performance.
• Implemented data-driven performance tracking with demand planning teams, optimizing resources, improving forecast accuracy, and enabling scalable rollouts that accelerated adoption at lower cost.
• Developed and deployed localized content frameworks, tailoring communications to diverse, multi-lingual markets and driving double-digit increases in user engagement and campaign effectiveness.

• Launched and scaled a hyperlocal discount marketplace, achieving 20% month-over-month user growth by identifying market trends and crafting tailored value propositions that resonated with target segments.
• Designed and executed data-driven acquisition and retention programs, driving double-digit increases in customer engagement and loyalty through targeted, performance-optimized growth campaigns.
• Advised early-stage startups on go-to-market strategy, accelerating market entry and refining positioning across diverse consumer sectors to strengthen adoption and revenue outcomes.
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ABB’s certification course that closely follows the Project Management Professional certification

Providing mentorship and support for soon to be graduates interested to pursue a marketing career

Achieved Top 5 for an international competition by building a Social App with gamification to foster lifelong learning

Achieved Top 5 for an international competition by building a Social App with gamification to foster lifelong learning